Lodz, POLAND – (March 8, 2013) – Rearden Technology, a European start-up with
ambitious plans to enter the burgeoning smartwatch market, today launched its
Kickstarter crowdfunding campaign to raise funds to enable the company to begin
production of its Boddie smartwatch. Rearden’s vision for Boddie is centered on the
idea that a perfectly designed smartwatch should connect us with the technology
devices we use on an everyday basis, while simultaneously alleviating the need to be
constantly tethered to these devices. The end result is Boddie – a smartwatch that
effortlessly connects you to your music, phone, texts and social networks. But equally
important, Boddie makes it easy to disconnect when necessary – helping people
reclaim the balance that’s been disrupted by the need to feel connected at all hours of
the day.
“While mobile technology has liberated us to stay connected whenever and wherever
we are, this “always-on” mentality often prevents us from living in the moment, and we
suffer as a result,” said Paweł Tomczyk, Rearden Technology’s CEO. “We all struggle
for balance in our digital lives, so we created Boddie to help people keep that balance
in check.”
More than just a smartwatch, Boddie becomes an extension of the user’s smartphone.
By providing a seamless link to the smartphone, Boddie eases the common
compulsion of needing to always have one’s phone in hand to remain connected.
Boddie provides users a discreet way to monitor social media alerts, text messages,
calendar events and email notifications. These functionalities alone greatly reduce how
frequently the user must check their phone to remain in touch.
Gesture control also plays prominently into Boddie’s design and functionality. Simple
gestures allow the user to answer or reject a phone call. In addition, a subtle wrist
gesture allows the user to remotely control slideshows in both Mac and PC
environments.
While Boddie excels as a partner in productivity, it also enhances one’s lifestyle with
functions such as the ability to remotely trigger the camera shutter to take the perfect picture without the hassle of a self-timer, or to use Boddie to navigate one’s music
library. And workouts are made easier with the ability to capture important data such
as calories burned and distances walked, and later export that information via Boddie’s
iOS and Android apps.
Boddie gives users an intuitive way to bridge the most important aspects of their lives –
from lifestyle to fitness to business. Kickstarter backers will soon have the opportunity
to help bring Boddie to market with funding contributions starting at just $1. Backers
can choose from the following options:
$1 – subscription to the latest Boddie news
$5 – subscription + become part of Rearden’s Kickstarter “Hall of Fame”
$39 – all of the above + a special Boddie tee shirt
$129 – early bird Boddie! (white, limited to 100)
$189 – Boddie in choice of either black or white
$219 – “Extra Backer” pack – Boddie + everything from the $39 tier
$239 (MSRP) – Boddie in limited Kickstarter green (limited to 300)
$369 – 2 Boddies in any color
$549 – 3 Boddies in any color
$929 – 5 Boddies in any color
Rearden Technology’s Kickstarter campaign begins March 8, 2013, and will run for two
months. Visit www.kickstarter.com to learn more about Boddie, and to help support
the company as it prepares to bring its new smartwatch to market.
About Rearden Technology
Founded in 2012, Rearden Technology is a privately held start-up headquartered in
Lodz, Poland. The company’s founders have a combined 15 years of experience in
various entrepreneurial endeavors, bringing together expertise in product development,
engineering and design. The company’s debut product – the Boddie smartwatch – is
currently in development and is expected to enter production in mid-2013.
# # #
